Boomerang — UX’n over the top

Boomerang rolls Cartoon Network, Looney Tunes and Hanna-Barbera into a single streaming subscription. (I know, hot-diggity.) Available on Smart TVs, mobile, and Web, UX encompasses dozens of micro and macro strategies — app store copy, onboarding, paywall, preview, search, messaging, and so on.

Two morsels out of this picnic basket: Messaging & Paywall.


Curious World — Stream, read, play.

What makes Curious World a satisfying subscription app? Kids get a balanced diet of skill-building videos, ebooks, and games. And parents get the mmm…good metrics.



Waggle promotes productive struggle.

Waggle is a subscription-based learning platform that teaches math, reading and true grit. Waggle rewards effort, which prepares kids to be problem-solvers, not test takers. Houghton-Mifflin Harcourt digs it. They purchased Waggle in 2019.